Perhaps "westerners" are accustomed to driving 3-4 or more hours to trial while we pampered mid-westerners and easterners are pathetically spoiled by having so much agility close to us on any given weekend.
However, the "I'll do yours if you'll do mine" approach sounds a lot like a teenager's libido speaking . . . and it didn't work then and I don't see it working now . . .
Where I am in northeast Ohio, AKC dominates, CPE is second, USDAA third, TDAA fourth, UKC is considered "Totally Weird" by the first four and NADAC is existent within 3 hours of us.
I don't have any dogs that are TDAA eligible, so I've not experienced TDAA first hand. I have participated in AKC, CPE, USDAA and UKC events at one time or another. IMHO, the course designs and course times facilitate the handling style that all instructors in our area teach. They are handling styles that I would call "nagging" the dogs around the course.
While NADAC sytle handling transitions very well into ALL of the above venues, for folks comfortable with their handling and their success in those venues is basically an anethema to introducing NADAC and/or NADAC style handling.
Many folks have the financial where-with-all to compete in several venues . . . many dogs are comfortable in several venues . . . after my 20+ years in agility, I and mine only do NADAC and harbor no public acrimony to the other venues . . .
For as much trialing as we do, we are willing to travel the 4-5+ hours that we need to travel to trial in NADAC . . .
Everyone has their own priorities . . . and depending on where one is located, they may be competing with 1, 2, 3 or more other venues for the local pool of exhibitor $$$.
If one needs to work around 1 other venue's events, that's pretty easy to do . . . add a second venue . . . and it becomes A LOT tougher . . . add a third, relatively popular venue, it becomes darn near impossible . . . there are only so many $$$ of disposable income in the potential exhibitor pool.
How do you change it? To quote Corporal Klinger from M*A*S*H, "If I had that answer, I'd run for god." . . .
From my perspective, I don't like ANY jump heights higher than 16" for my BCs when they are young . . . or 12" when I'll be a VH in a few months. I don't see the purpose in spread jumps or tires at bad angles or chutes that can tangle in a breeze . . . or an inconsistent teeter-totter . . . or slats . . . but that's ONLY for me and mine.
I enjoy the fact that NADAC's challenges predominantly challenge the teamwork between me and my dogs without stressing them physically . . . and I don't enjoy when challenges challenge my dog physically . . . we're not professional athletes by any means, so I appreciate that NADAC allows us to play safely.
I think that everyone's situation is unique . . . one needs to consider their area . . . the competion for exhibitor $$$ . . . the overall economy of the region . . . and go from there . . .
NADAC isn't going to "make it" in certain markets, given current economic conditions . . . that's a fact . . .
Understanding how to promote NADAC must, IMHO, also include the knowledge of when to NOT attempt to "force" NADAC upon a non-receptive "audience" because it would only serve to further cement the opinions of those folks that NADAC is what they DON'T want to do.
From a marketing standpoint, when folks are HAPPY with their choices in an area, it's unwise to try to create unhappy people out of happy ones . . . and then offering them an alternative.
One needs to wait for the opportunity to present itself . . . and it can NOT be "forced" . . . one just needs to be AWARE and act when the time is right . . .
I have experience helping an "upstart" agility venue get it's "foot in the door" when folks were frustrated with their available options . . . and that frustration is cyclical . . .
So, keep your ears open . . . and your mouth shut . . . until it's time "to move" . . . and then do it with authority, conviction and boldness . . .
Just my couple of coppers . . .
Al in Ohio