As the owner of a small business (I am a veterinarian and own a small animal practice), I totally get the need for an increase in fees. Would I like to be able to make prices low enough that everyone can afford to look after as many pets as they like, provide all the care and services recommended and not have it hurt their pocketbook? Of course!!! However, I also need to keep the lights on, buy equipment and supplies and pay my very qualified staff a fair wage. This means that for some people decisions have to be made on what they, personally, can afford. As mentioned, it has been many, many years since NADAC has increased its' fees. I agree this is likely not an issue for NADAC to solve/resolve - it just is what it is. Along the same lines, clubs will likely need to adjust their fees accordingly, and people will play based on what they can afford. Maybe the conversation needs to shift to other ways clubs can increase revenue, cut costs, increase the total number of participants, etc.